72 thinking « Lehigh Valley Website Design
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A deeper look into
Web Design
How your website is designed and built is extremely important because they both directly affect the quality of your site, how search engine friendly your site is, how user friendly your site is, and if you’re site is going to really work for you in the long run. Here’s a little checklist of important factors that you need to have a great site:
- Visual Design: If your site shows professionalism, people will more likely trust in your service.
- Easy Navigation: If your site is confusing, people are going to move on to your competitor.
- Quality Content: Simple content that sends your message. People won’t read tons of copy!
- Web Standards: Your site needs to be built properly to be able to fully utilize search engines.
In Addition
A website doesn't work completely on its own. In addition to search engines you need to be able to draw traffic to your site. There are a few ways to do that. You definitely want to put your web address on all of your print campaigns. Further, you can do more internet marketing by the use of Email Newsletters and advertising. It's also important to be able to see who is looking at your site and where so we are able to analyze what's working, what's not working and how that can be improved.
- Email Marketing: Sending out a newsletter to your clients to keep your business in contact.
- AdWords: Pay per click advertising on Google to promote your website.
- Site Statistics: Being able to see who is looking at your site to better analyze your content.
